Meta AI: Defining new patterns for AI media creation
In April 2025, I joined the Meta AI Media team to help shape Create with AI across Meta AI Web, Mobile, and Meta’s family of apps.
As AI media moved beyond one-shot prompting, we explored new interaction patterns for helping people create, iterate, and transform ideas with AI, building foundations that could scale across Meta’s ecosystem. If you want to learn more, please reach out.
Introducing Vibes: A New Way to Discover and Create AI Videos
Create with AI on Meta AI Web
As the Media team’s design DRI, I partnered with the Meta AI Web team to rethink the end-to-end AI creation experience on web. We introduced new interaction patterns to improve discoverability, lower the barrier of prompting, and support a more iterative creative process across emerging image and video capabilities.
I owned the creative tooling experience, working closely with product, research, and content design to define patterns for editing, iteration, and managing generations.
Media creation canvas
Creative tool modal
Create with AI on Meta's Family of Apps
I designed lightweight, social creation experiences that brought AI media into Instagram, Facebook, Messenger, and WhatsApp—meeting people where they already create, share, and remix.
The challenge was creating a cohesive Meta AI experience across distinct product surfaces, while respecting each app’s native interaction patterns and design system.
